We’re regularly being asked about content marketing and how businesses should use social media to engage their audiences. On this note, we thought it would be a good idea to offer a few hints and tips that readers may find useful. Here is part 2 of 2. Read part 1 here.8. People respond better to visuals
Picture and video content makes your posts more engaging. This is very important online and across social networks, after all an image speaks a thousand words. Use infographics to demonstrate your proposition quickly and imagery that supports your content.
9. Start and finish strong
Don’t trail off at the end; keep it consistent all the way through and summarise where possible with references to further information.
10. Keep it simple
Don’t overwhelm with information or numbers, give sources so that readers can find out more. We live in an age of information with the means for people to pick and choose what they want to know so let your readers choose how deep they go into the content.
11. Employ emotion
Emotional responses make things more memorable, they invoke a natural response in people.
12. Link, Link, Link Link your content to relevant online content.
There is nothing more annoying than referencing someone or their work and the reader having to use a search engine to find it.
13. Tone of voice
Choose a tone of voice that is relevant to your business and how you communicate with your audiences. Once chosen keep your content consistent, using the same tone of voice every time.
14 Ask for a response
There’s nothing wrong in asking your readers to respond to your posts. Seek their opinion and get a conversation going.
And on that note, let us have your thoughts on content marketing.
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