Wednesday, 10 October 2012

Packaging that lights up when you pick it up

Bombay SapphireThis great packaging design by Webb deVlam illuminates when you pick it up.

It features an illustration by Yehrin Tong  in electroluminescent ink which lights up when a hidden switch is activated on the bottom of the pack when lifted from the shelf.

A high impact way of engaging customers at point of sale.

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