Taking the engagement of their customers on Twitter very seriously, the Sainsbury's PR team this week posted an interesting response to a complaint by U.K. blogger October Jones.He complained that the chicken sandwich that he had bought "tastes like it was beaten to death by Hulk Hogan."
The response? - "Really sorry it wasn't up to scratch. We will replace Mr. Hogan with Ultimate Warrior on our production line immediately."
Another Sainsbury's account replied by providing a phone number for Jones to call and said the company sincerely regrets that "you had to wrestle your way through the sandwich."
These are great responses but are they really appropriate when dealing with customer complaints? Made us smile though.
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