Tesco launch augmented reality programme

British retailer Tesco is launching an ambitious augmented reality programme today that will let consumers see 3D images of more than 40 products online.

The technology requires a browser plugin then, after that consumers have to use a “marker” like a Tesco catalog or club card to active the augmented reality (AR). Users can then hold up images from the catalogue to their computer’s webcam to see a floating 3D version of the product.

For instance, an image of a TV set in the catalogue can be expanded onscreen so you can see its actual size and what it looks like on the back. The AR also lets you play with onscreen LEGO sets. Tesco worked with British tech firm Kishino on the project.

Tesco’s foray into AR comes as the technology recently made some serious inroads in the U.S. In one of the most high-profile AR pushes yet, Starbucks launched a Christmas programme this month that uses an iOS-based app to make its red holiday coffee cups project images of animated characters.

To use the programme click here, or to read more visit Mashable.