Attempting to reduce congestions, Murcia is offering a lifetime pass to its tram transportation in exchange for its citizens' cars. Any working car can qualify, old or new, it is sufficient to register and trade in the vehicle.
Far beyond many other cities' attempts to promote bikes or car shares, this initiative has an interactive side too - and it is ready to go viral.
The exchanged cars are used as art installations, creating a sort of car strip tease by disassembling them slowly.
For every comment on the project's Facebook or Twitter accounts, a part of each car is removed and broadcasted on webcam. The installations themselves represent the hassle of, say, finding parking and are placed even on top of each other. Until they "disappear" that is.
A great initiative, read more on InHabitat.
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