H&M for Wateraid

Now this is a cool initiative by H&M.  A two day sale in a temporary container on the beaches of The Hague's popular Scheveningen resort. The profits will help raise this year's contribution to WaterAid, an international NGO that provides access to safe water, hygiene and sanitation.

The Swedish brand has marked the ninth annual collaboration with WaterAid featuring the "Beachwear in Shades of Blue" right on the shore.
 Each year H&M donates 10% of the proceeds connected to a particular bikini line, this time they have exceeded all expectations.

Read more on InHabitat.