The Think Tank appointed as Formica Group’s PR and Media Agency for Europe

Having worked with the UK business for more than six years, and managing ad hoc projects in Europe during this time, The Think Tank has been appointed as Formica Group’s PR and Media Agency for Europe.

A successful programme of activities has been run over this period in the UK, including ongoing media relations.  Now, The Think Tank has developed a PR strategy to promote Formica Group’s activities in Europe supporting individual territories with events, case studies and corporate/product news.  The PR programme is led by Think Tank Director, Samantha Dawe.

The Think Tank will report to Simon Wild, Formica Group’s European Marketing Director.  Simon said: “This is the first time we have co-ordinated our PR activity in this way, and this centralized approach will enable us to support markets within Europe on a broader basis.  The Think Tank will co-ordinate activity and help us ensure our message reaches our target audiences in a number of our key European territories.”

The Think Tank will also manage all media planning across Europe to provide a consistent and targeted approach, focusing on specific media in key territories and pan-European titles.

A partnership with designer Tom Dixon for a European Roadshow, showcasing new products and designs, has also been developed.  The Roadshow began in Italy, has taken in Spain and Portugal, and now heads to Denmark, Belgium and Switzerland.

The Think Tank will continue to support Formica Group in the UK across a range of marketing communications activities.