UK Pinterest users buck US trend

A recent study has shown that Pinterest is more popular with men than women in the UK. This is, at first glance, quite surprising seeing as 83 per cent of Pinterest’s US users are women.

However, a closer look at the data reveals that many UK users are in fact professionals working in the media industry. This perhaps explains why the gender split is more even in the UK (44 per cent female, 56 per cent male) compared to the US, where women have adopted the site for social rather than professional reasons.

We expect to see this gender trend reverse in favour of women later in 2012 as Pinterest grows its UK user base.

To read more about the research’s findings on Pinterest users click here.