Saturday 8 December 2012

Dangerous times at the office party

Harvey Nichols AdHarvey Nichols Christmas AdsThe office Christmas party gets nasty in this new ad for Harvey Nichols.

This is the sequel to an ad we featured on our blog last year, 'The Walk of Shame' and was created by Adam & Eve/DDB.

It is very funny and suggests 'How to avoid a same dress disaster this season'.

Enjoy!

Gravity defying device by 2D House

Gravity deviceGravity defying deviceBe amazed by this gravity defying chain reaction Rube Goldberg device created by 2D House - Rube Goldberg vs. Isaac Newton..

Using magnets and visual trickery it will blow your mind - which way up and how do they do that!

You can see more of the devices they have created here.

Friday 7 December 2012

The Think Tank wins Best Brand Campaign Award at CMA's

Best Brand Campaign - CMA RexelWe had a great night at the Construction Marketing Awards yesterday - shortlisted for three awards we picked up the trophy for Best Brand and Positioning Campaign for our work with electrical distributor Rexel.

We were approached by Rexel to develop the brand identity for a new online merchant, NaturalSparx, supplying the renewables sector.

The Think Tank was tasked with developing the messaging, brand design and identity for use in marketing collateral both off and on-line.

We created a vibrant look and feel for the brand that delivered standout within the renewables sector, alongside a series of icons to represent core products and services and a positioning statement for this new brand.The brand identity was developed, along with the messaging, to work across a range of media from the website to direct marketing, advertising and point-of-sale.

In stiff competition from five other shortlisted entries in this category we managed to scoop the prize with the judges commenting, 'A very well executed campaign, with striking creative ideas that set the business apart in a very crowded market place.'

Well done to all The Think Tank team and to Rexel for giving us the opportunity to help launch one of their brands.

We were also shortlisted in the awards for:
SAS International - Best Product Launch
Rexel - Best Campaign over £25k

Monday 3 December 2012

Stella Artois sings carols at your door

Stella Artois Facebook AppThis is a fantastic Facebook app from Stella Artois - the only problem is that it is US based so only recognises addresses from the US and Canada, however have a play as it is very clever.

Punch in your address (or make one up) and watch as Alice Eve and her cool band comes to sing carols outside your 'house'.

Come on Stella - add some other countries and give all a chance to send our Christmas message.


How to kill a moustache

How to kill a moustacheWith Movember having come to an end are you are struggling to get rid of that manly stubble on your top lip? If so then this is the video for you.

Very funny, and worth a watch even if you have not got a moustache, 'How to kill a Moustache' helps you through those difficult minutes pre and post removal.

Spa House Cape Town

Cape Town Spa HouseSpa House DesignSpa House Cape TownDesign ArchitectureIf you're feeling the chill as winter takes hold then you may not want to take a further look at this beautiful Spa House designed by Metropolis Design in Cape Town, South Africa.

It's quite outstanding.

A very crowded sky

Flight FilmTake a look at how every flight landing at San Diego International Airport looks like when compressed into 30 seconds.

This film by Cy Kuckenbaker is of course a composite but it is quite fun to watch - especially towards the end.

Imagine what this would look like if it was Heathrow Airport.




Sunday 2 December 2012

The corner shop comes to life with Red Stripe

Red Stripe StuntRed Stripe Promotional StuntThis stunt for Red Stripeby ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) popped up in a convenience store in East London.

They rigged up loads of products in a corner store to suddenly start dancing and making music whenever a customer picked up a Red Stripe from the fridge.

It a great bit of fun but knowing these types of stores well the late night crowd may get a bit freaked out!




A great gadget for Christmas

Pinball magic gadgetIf you're looking for the perfect gadget for someone with an iPhone then have a look at The Pinball Magic accessory.

Apparently it is a very realistic experience with a machine cabinet that holds the phone and folding legs for easy transport.

You can get hold of it for around £25 fro various retailers - find it here.