Thursday 11 October 2012

Spotted in Rotterdam

Spotty RotterdamSpotty RotterdamSpotty Rotterdam Things have gone a bit dotty on the streets of Rotterdam.

Dutch art studio Vollaerszwart  has created a new installation called Let’s Stick Together, that has livened up the city streets with 50 000 fluorescent pink stickers as part of the De Wereld van Witte de With art festival.

See more here on Boredpanda.com

Office sector outlook

Our guest blogger Helen Parton takes a look at current office furniture trends.

OrgatecOrgatec, the biennial exhibition championing all things workplace, is rapidly approaching. Before you all head to Cologne, let's consider how the office landscape has changed in the last few years.   

Now that even those so staunchly resistant to the open plan working concept such as the legal profession have wholeheartedly embraced it, what office workers are now crying out for is somewhere to think and be contemplative. Private phone booths, high back sofas, noise absorbing panelling, you name it, it's all about finding a way for concentrated work to take place.  

Collaborative working still remains at the heart of how we work today but the break out space has to aesthetically please and sustain a number of functions nowadays - a few mismatched pieces of furniture will simplify not cut the mustard. When myself and Kerstin Zumstein wrote our book, Total Office Design, (published by Thames and Hudson in 2011) offices such as Microsoft's Amsterdam headquarters by Sevil Peach introduced the idea of 'activity-based working': work wherever you like in the building or even at home as long as long as the job gets done.  

Now in, increasing numbers of forward-thinking companies, you're just as likely to see the CEO perched on a bench in the cafe as the boardroom and hardly anyone, apart from finance departments who need designated desks to crunch those all important numbers and print confidential documents, working nine-to-five at the same workstation day-in, day out.  

Another important trend in workplace design is a reaction to our continually wavering outlook to the economy. It seems that almost daily another report from another institution comes out saying we're either teetering on the brink of economic collapse or actually it's not so bad after all. Little wonder businesses are confused, which is why interior designers and facility managers are opting for furniture and fixtures that can adapt to a changing number of staff. Lots of the projects we featured in the book adopted this principle from the PostPanic production studios in Amsterdam to the Student Loans Company in Darlington.  

Flexibility, whether that's in terms of where your staff are working or how many of them you employ at once is where it's at in workplace design in 2012. Let's see what solutions Orgatec presents to meet these demands.

Wednesday 10 October 2012

Unexpected signs on the tube

Funny Tube SignsFunny Tube SignsFunny Tube Signs Here are a few funny fake signs that have been placed on the London Underground over the years.

You can see many more by clicking here.

Packaging that lights up when you pick it up

Bombay SapphireThis great packaging design by Webb deVlam illuminates when you pick it up.

It features an illustration by Yehrin Tong  in electroluminescent ink which lights up when a hidden switch is activated on the bottom of the pack when lifted from the shelf.

A high impact way of engaging customers at point of sale.

Sunday 7 October 2012

Surprising ad for Samsung

Samsung Spider AdThis is a rather surprising ad for Samsung. Not one for those scared of spiders.

Enjoy!

World Building 2012 award announced

Garden by the bayWinner World Architecture Festival Building Award 2012The World Architecture Festival has announced the winner of its World Building of 2012.

The festival was held at the winning building at Marina Bay Sands in Singapore, which is a key project in delivering the Singapore Government’s vision of transforming Singapore into a ‘City in a Garden’.

At a total of 101 hectares, the Cooled Conservatories at the Gardens by the Bay project comprise three distinct waterfront gardens – Bay South, Bay East and Bay Central.

The project was awarded the prize from over 500 entries and was designed by Wilkinson Eyre, Grant Associates, Atelier One and Atelier TenSitting.

It's quite an impressive structure and more can be seen here on Arch Daily.

The changing nature of news

PR NewswireThere was a great article in the FT’s Inside Business section by the paper’s media editor, Andrew Edgcliffe-Johnson.  Describing how newsrooms have shrunk, he looks at how services such as PR Newswire (owned by UBM plc) are responding and how it sees its future being driven by digital syndication, social media and search engine optimisation.   

As we have commented before in our blog, a rethink has started for press releases as multimedia content to help feed the growing number and variety of news outlets online.  Edgcliffe-Johnson argues that “search and social media trends suggest corporate content will only grow”.   

So not only do we now need to be aware that the majority of news is ‘broken’ online, but that how we package up that news into deeper content will increasingly make a difference. This will have an impact not only in how this might be facilitated both client and agency side, but also that the content must be credible and ‘watchable’.   

There will be a need  closer integration of advertising, digital marketing, PR and investor relations concludes Edgcliffe-Johnson.  

See the article in the FT here. (registration required)

The impact on brand of social media mistakes

The Think Tank has recently been taking part in a series of seminars, talking about issues surrounding the use of social media in the workplace and the impact that it can have upon brand and reputation.

These have been very well attended and judging by two recent Twitter abuses in the United States it is becoming a very important factor for businesses, both internally and externally.

Last week a disgruntled employee at a company called Stub Hub sent out a tweet riddled with profanity, which the company subsequently had to apologise for and issue a withdrawal. We have added an image of this below but it does use quite strong language - you are warned!

Another business, Kitchen Aid, mistakenly retweeted an offensive joke about President Obama's grandmother - possibly as a result of social media automation. Again, this is below but the content may be deemed as offensive.

These types of social media interaction may be mistakes or they may be on purpose but the problem is the same; Social Media poses new challenges to business as to how they and their employees interact online and the increasing possibility of damage to brand and reputation.

If you would like to discuss any of these topics and how they could impact upon your business then please get in touch.

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