Friday 22 March 2013

Clouds inside create silver-lining for artist

Indoor cloudIndoor cloudIndoor cloudDutch artist Berndnaut Smilde controls the weather and creates beautiful indoor clouds with the help of a smoke machine and dramatic lighting.

The fog machine emits dense vapour / smoke that makes contact with sprayed water and forms a small white cloud.

Smilde, who lives in Amsterdam, said he wanted to make the image of a typical Dutch rain cloud but inside. ‘I imagined walking into a classical museum hall with just empty walls,’ he said. 'There was nothing to see except for a rain cloud hanging around in the room. I wanted to make a very clear image, an almost cliché and cartoon-like visualization of having bad luck. Indeed there's nothing here and bxxxxcks, it's starting to rain!"  

The few people who have seen the clouds in person should consider themselves very lucky; each cloud only exists for a moment before dissipating.  

To document the clouds Smilde photographs them; the only proof of their existence if a viewer misses them.  

The first exhibit, called Nimbus, was created by Smilde in 2010.  

Watch videos of the creation of the clouds below.



Thursday 21 March 2013

Fiat's 'The Fatherhood' follow-up is new romantic music video

FatherhoodFatherhoodFatherhoodIn a follow-up to their 'The Motherhood' video, Fiat has released 'The Fatherhood'.

Similar to it's predecessor, The Fatherhood focuses on a father in a musical fashion, singing about the trials and tribulations involved with being a new dad.

This time around though, the concept is that the father is taking his young twins out in the car to try and get them to sleep, whilst doing this he reminisces about his youth and being "a new romantic" cue the Human League style music, and video, complete with outdoor settings, smoke and a unicorn.

One of the best lines would definitely be about him dancing at their wedding as way of revenge.

Once again the idea of the video is to promote the family friendly nature of Fiat's 500L series.

Watch the video and let us know what you think, but be warned it is rather long.

Wednesday 20 March 2013

Planters resemble miniature sustainable buildings

ienamiienamiienamiienamiWho wouldn't want to get their hands on this planter series called ienami.

Designed by Japan-based studio Metaphys, these fun planters are made to look like miniature buildings (ienami refers to a row of houses in Japanese).

Inspired by minimalist style buildings with roof gardens, these contemporary micro homes look good with delicate plants like soft mosses and small succulents.

Alley, Plaza, Tunnel and Zig Zag are the four designs included in the collection.

Tuesday 19 March 2013

Bus stop with a window seat

SASSASSASWe've all been stood waiting for a train or a bus wishing we could be somewhere else; perhaps a beach in Spain, visiting the vineyards of France or even taking a gondola ride in Venice. Scandinavian Airlines has played on this idea and created an amazing experiential bus stop ad.

The campaign was designed to promote the 16 new destinations that the airline has started to fly to.

A bus stop in Oslo was fitted with a digital screen and a mock airplane window. When the shutter on the window was closed and re-opened a new scene was displayed, with the view being of one of the 16 new destinations.

A clever way to advertise and encourage people to book that next holiday. Watch a video highlighting the campaign below.

Long live paper

le treflele treflele trefleIn a clever add by French toilet paper company Le Trèfle, the fight between paper and digital reaches a pivotal point.

In the spot a married couple are depicted with the husband constantly trying to prove that his tablet is better than traditional paper, for drawing, doing sudoku and reading books. However his wife gains the upper hand at the end of the segment when the poor man is left on the loo without any paper.

Clever and funny from Leo Burnett Paris, have a watch below.

ME Hotel has Theatreland glamour at it's heart

ME HotelME HotelME HotelFoster + Partners has designed their first flagship hotel, where everything from the shell to the interiors has been designed by the practice. 

The ME Hotel, which opened earlier this year, is a brand new luxury hotel built occupying a triangular site in the Aldwych Crescent area of London.  The 157-bed hotel seamlessly integrates with the restoration of the adjacent 1904 Marconi House, whose interior has been completely restructured to provide 87 apartments.  

Clad in Portland stone, the hotel was built to the same height and scale as its neighbour, and despite having a modern feel, is still in keeping with the surrounding area. An elliptical tower on the corner of the building, which defines the end point for the Aldwych Crescent, is topped by a glass cupola – a contemporary reinterpretation of the Edwardian-style domed roof across the street. The glass cupola houses the penthouse suite for the hotel, with an impressive 360-degree panorama of the city, including views of the river.  

Guests arriving at the hotel pass through a ground floor lounge with accompanying public restaurants and bar before ascending to a dedicated hotel lobby with a champagne bar on the first floor, all housed within a nine-storey high pyramidal space, encased entirely in white marble.  

On the tenth floor is the hotel’s rooftop terraces, which are an urban oasis, with the Radio Rooftop Bar offering views of the river and Westminster skyline. The 5-star hotel also boasts versatile conference suites, a gym and a luxury 25-seat screening room.

Find out more on the project page.