Bus stop with a window seat

We've all been stood waiting for a train or a bus wishing we could be somewhere else; perhaps a beach in Spain, visiting the vineyards of France or even taking a gondola ride in Venice. Scandinavian Airlines has played on this idea and created an amazing experiential bus stop ad.

The campaign was designed to promote the 16 new destinations that the airline has started to fly to.

A bus stop in Oslo was fitted with a digital screen and a mock airplane window. When the shutter on the window was closed and re-opened a new scene was displayed, with the view being of one of the 16 new destinations.

A clever way to advertise and encourage people to book that next holiday. Watch a video highlighting the campaign below.