Wednesday 8 February 2012

Top predictions for IT Organisations and Users 2012

AttachmentTechnology analysts/research group Gartner has released a summary report for its ‘Top Predictions for IT Organisations and Users, 2012 and Beyond: Control Slips Away’.  Certainly an interesting title which made The Think Tank PR team want to read more.  

Gartner foresees that by 2016 at least 50% of enterprise email users will rely primarily on a browser, tablet or ‘mobile’ client instead of a desktop client.  Put simply that means employees will be bringing iPads, tablets and other personal mobile devices into your workplace.

In terms of a reflection of how we live and work today, this speaks volumes.   

But the report goes on to say that through 2016 the financial impact of cybercrime will grow by 10% per year, due to the continuing discovery of new vulnerabilities.  IT delivery is changing to add the use of cloud-based services and support the use of employee-owned laptops, smartphones and tablets.  

The implications for securing data and systems enterprise-wide are significant in terms of new and evolving security issues; the implications for marketing and communications professionals may mean an escalation in the need to protect trademark infringements, data protection issues and, of course, how everyone uses and accesses social media at work.  

Read more here.

Sunday 5 February 2012

Unilever Headquarters unusual interior design

Unilever 1.jpg
Unilever 3.jpgCamenzind Evolution, a Swiss interior design agency that focusses upon 'emotional comfort' and how it influences our living and working environments, has designed a rather unusual new office interior for Unilever's headquarters in Switzerland.

This interesting interior design has been created to inspire the highest levels of creativity and innovation. What do you think?

See a complete range of images on Contemporist.

Photography by Soguel Fotograf
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Award winning ads of 2011 - the Gunn Report

AttachmentThe Gunn Report for 2011 has been released. This comprehensive report combines the winners' lists from all of the world’s most important advertising award contests and establishes the annual worldwide league tables for the Advertising industry.

It seems that it was a pretty good year for the Wieden + Kennedy network.... For the first time in the Gunn Report's history, Wiedens has won the top two places in the Most Awarded Agency category, with Wieden + Kennedy Amsterdam coming top, and W+K Portland in second place.

The UK came second in the most awarded countries:

Most Awarded Countries in the World in 2011

1. USA
2. UK
3. Brazil
4. Argentina
5. Germany

For the complete list winners from the Gunn Report visit the Creative Review blog.

And, below is the most awarded TV commercial for Nike: