Tuesday 26 July 2011

Any Window Will Be My Touch Screen

Jakub Záhoř.jpgAdmittedly, when we think of tomorrow's computers, we often think back to a scene of Minority Report in which Tom Cruise interacts with a huge screen-hologram using his fingers. He just points to view, analyse and edit images and reports.

Well, designer Jakub Záhoř brings us in that direction. This computer can use any glass surface to project the interactive hologram of a screen. Be it a window or a coffee table, the user merely has to touch the surface to operate - this is far beyond touch screen.

Extremely portable, amazingly effective and uber cool. We want it.
Check out the other images.

Demonstrating how a worktop can make a difference in a kitchen

PR_Topps Axiom.jpgOffering a range of options for today’s kitchens, The Think Tank's work with Axiom by Formica has also been about showing how the worktop can make all the difference to a new kitchen, makeover or refurbishment project.
Working closely with the home, lifestyle and kitchen trade press, and TV programmes, we have achieved a huge amount of coverage and continue to position the brand as thought leader in the industry.
Tactics have included product placements and makeovers, regular press releases, advice and how to tips, installation guides, themes, trends and comment pieces.
Click here to find out more.

Monday 25 July 2011

PR for Dinosaurs at The O2

PR_DinosaursUnleashed.jpgCreating an impact from the word go, The Think Tank supported Dinosaurs Unleashed with a range of PR tactics including press releases, press visits and tours, interviews and competitions for the print media, and B Roll footage for the broadcast media.

We worked with a very diverse range of media from mumsnet to the Evening Standard and Time Out to ITV, Mayfair Life and Dinomite magazine to ensure as many bases were covered as possible to get the message out and to encourage visitors to this new attraction in London.

To see more click here