'The Bark Side' by VW

And the dogs have it. This new ad for VW, called The Bark Side, is a trailer for their forthcoming Super Bowl spot. It follows the brand's success with the Force ad last year that featured a child as Darth Vader.

It has received more than eight million views on YouTube in just a few days so seems to be having the right impact.

Great viewing.

Clap for your photos

Here is a great new mini digial camera called Clap. Small in size and it has a retro feel (without an LCD screen). It's ideal for popping in your pocket or handbag for all those special occasions.

It apparently records up to 30 seconds of video, has storage of between 2GB and 16GB and also acts as a USB drive.

It has been available through Amazon, however they are a bit short on supply at the moment so if you want one you will have to keep hunting.

BMW uses interactive experience to promote 1 Series

BMW has been running an experiential promotion across South Africa marketing its 1 Series.

The events ran in the evening across major cities with consumers invited to join in an interactive race game that was projected onto buildings and scaffolding in high traffic areas.

Using smart phones, iPhones and iPads gamers logged on to Facebook and competed against each other using their devices. The winners were immediately posted to the Facebook page and a league of the fastest gamers publicised.

There were 810 campaign Facebook posts, so with a Facebook user having an average of 130 friends, it is estimated that more than 105,000 users were exposed to the campaign through Facebook alone.

It looks like great fun was had by all, with consumers engaging with the brand and new technology. See a video of the event below:

Augmented reality brings ceramics to life

This is just beautiful. Andrew Tanner Design is about to show the first augmented reality ceramics at the London Home Fair.

Combining beautifully painted ceramic plates, called English Hedgerow, with augmented reality the creatures featured are brought to life on your iPhone or smartphone.

See the video of the animation below:
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How the Chinese build a 30-story hotel in 15 days

This is how pre-fabrication is done in China or 'How the Chinese build a 30-story, five-star hotel in only 15 days.'

Built by the Broad Group, it used prefab construction techniques for ninety-three percent of the high-rise. The 17,000 square meter hotel is known as T30, is located in the Lin Gang Industrial Zone in Xiangyin County and comprises of over 350 rooms, a restaurant, bar, gym, swimming pool on the top floor, underground parking and a helicopter pad.

Interesting viewing.

See your world turn upside down with Google Maps

This is a great video produced by Venables Bell & Partners to promote Google and its host of mapping services by creating an oversized labyrinth game as a handcrafted, real life version of Google Maps.

This was built by VB&P and 1st Ave Machine and  the video shows players navigating around a complex city scape - dropping into burger joints, barbers and other palces along the route.

This is very clever and a must see.



Plus, if you like this then also take a look at the previewed Google maps game which lets you play the labyrinth game online.

Have fun!