Jaguar's mini movie to celebrate new release

Jaguar's F-Type is their first sports car in 50 years. To celebrate that fact they have released what can only be described as a mini movie.

The twelve-and-a-half minute film, created by The Brooklyn Brothers in London and RSA Films, stars Homeland actor Damian Lewis and also features a specially commissioned song, "Burning Desire," from Singer Lana Del Rey .

Shot in Chile's Atacama desert, the film plays up Mr. Lewis' upper class British heritage, comparing him to Prince Harry and casting him as a smooth operator with a dry sense of humour.

Whilst it has been compared to BMW's 2001 film by Fallon, but George Bryant, founding partner of Brooklyn Brothers has denied the similarities.

Watch the video below and let us know what you think.

High performance art

This ad for BMW Canada features some fantastic slow motion film that sees the super-fast M5 smashing through a series of objects set to classical piano music.

The result, according to their YouTube channel - 'High Performance Art'.

We can only agree - definetly one for cultured petrol-heads.



Ad created by Cundari, Toronto

How PR stunts can go horribly wrong

German advertising agency Sassenbach came up with what appeared to be a great idea to create awareness for the 'wind and weather proof' messaging for the Mini Cooper.

The problem is that the stunt involved paying to name the cold front, now sweeping Europe, 'Cooper' after the Mini Cooper - a cold front that has claimed many lives.

Germany's meteorology institute allows the sponsorship of weather systems and the advertising agency says on its website that naming the front after the open-air vehicle was a "wind- and weather-proof idea".

It encouraged people to follow the path of the weather on meteorological websites and has also named a warmer weather front that will follow this one "Minnie".

This just shows how careful you need to be with PR stunts and how they can back fire! A great shame as it was a good idea.

By the way, can you get weather insurance for naming a weather front?

Click here for more info on the BBC

BMW uses interactive experience to promote 1 Series

BMW has been running an experiential promotion across South Africa marketing its 1 Series.

The events ran in the evening across major cities with consumers invited to join in an interactive race game that was projected onto buildings and scaffolding in high traffic areas.

Using smart phones, iPhones and iPads gamers logged on to Facebook and competed against each other using their devices. The winners were immediately posted to the Facebook page and a league of the fastest gamers publicised.

There were 810 campaign Facebook posts, so with a Facebook user having an average of 130 friends, it is estimated that more than 105,000 users were exposed to the campaign through Facebook alone.

It looks like great fun was had by all, with consumers engaging with the brand and new technology. See a video of the event below: