We had a great night at the Construction Marketing Awards yesterday - shortlisted for three awards we picked up the trophy for Best Brand and Positioning Campaign for our work with electrical distributor Rexel.We were approached by Rexel to develop the brand identity for a new online merchant, NaturalSparx, supplying the renewables sector.
The Think Tank was tasked with developing the messaging, brand design and identity for use in marketing collateral both off and on-line.
We created a vibrant look and feel for the brand that delivered standout within the renewables sector, alongside a series of icons to represent core products and services and a positioning statement for this new brand.The brand identity was developed, along with the messaging, to work across a range of media from the website to direct marketing, advertising and point-of-sale.
In stiff competition from five other shortlisted entries in this category we managed to scoop the prize with the judges commenting, 'A very well executed campaign, with striking creative ideas that set the business apart in a very crowded market place.'
Well done to all The Think Tank team and to Rexel for giving us the opportunity to help launch one of their brands.
We were also shortlisted in the awards for:
SAS International - Best Product Launch
Rexel - Best Campaign over £25k
Posts
No comments:
Post a Comment