How many brands would you recognise?

There is often a lot of market research, time and effort that goes into creating a company's brand identity and it's interesting to know a person’s first impression of a logo, but what would a small child's impressions be when presented with certain logos?

‘Fresh impressions on brandmarks’ is a recently uploaded YouTube video that runs through a slideshow of famous logos with the commentary of an innocent five-year old giving her thoughts on them. A number of insightful comments are offered throughout the video that may make you laugh out loud. Google Chrome is described as looking like a beach ball and the Olympic Rings are viewed as baby toys; two observations that may not have occurred to the original logo designers.

Watch the video for a few more insights