Paper Holds Water at Milan Expo 2015

Eco-friendly design is Andrea Ponti's answer to a very contingent issue: what to do with the thousands of plastic bottles that will be used every day in Milan Expo 2015. The idea is to conceive the whole water problem differently: to use the Life (this is the name of the container) as a refillable solution with water fountains around the global exposition to meet visitors' daily demand.

Crafted in natural cotton and a recycled paper layer, it does not use any chemical ink or adhesives, truly becoming a one-day-use bottle. Eco-green strap to carry along, relevant printed information and there you go: paper holds water.

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