Gangnam style baby

In it's first venture into TV advertising, electronic cigarette company E-Lites has beaten everyone to the punch by combining a dancing baby with last years viral video hit - Gangnam Style.

The advert features a dad going out for a cigarette and missing his baby's first steps and more. 

Their tagline for the campaign is "What will you miss?".

An amusing bit of CGI, watch it below.

Tiny police chase that's genius

This has to be the smallest car chase ever by The Theory.

Speed of Light is a high octane film that uses pocket projectors plus CGI editing to create a jail-break and police car chase around The Theory's studio.

An ingenious use of video and one that should go viral.