Get the most out of your LinkedIn Company Page

Professional networking site LinkedIn has produced a useful little slideshare which gives the top ten tips for Company Pages.

They asked for tips from some of the 2012 Best Company Page winners, which included Adobe and Hubspot.

At the end of the presentation LinkedIn summarise their 3 main tips for better engagement;
1. Add an image
2. Post status updates
3. Add products or services

The reasoning for these three? Imagery speaks more to people, hence why Pinterest and Instagram grew so quickly. Status updates keep you in the mind of your followers and of course having your products and services allows people to see what you do without having to click through to your website.

Other comments to take away from this would be:
'Before posting an update, ask yourself - "Would I want to read this story? Would I want to share this with my connections?"'

'Listen to your audience. Look at the Company Page Insights, read comments, make connections'

Take a look at the full list here and let us know which tips you like the most.

Twitter for business relaunched

Twitter has relaunched its business platform; Twitter for Business.

The relaunch includes best practice guides and case studies from companies such as Porsche and Hubspot. The site has been redesigned to make it easier for anyone to use; either a seasoned marketer or a small business owner.

Encouraging businesses to utilise Twitter is pretty simple, getting them to advertise and spend is more difficult and the relaunch of this platform lends itself to the idea that Twitter wants to be a bigger advertising medium than before.

Twitter has also released the video below outlining some quick tips to enhance your Twitter usage.