Budweiser lets you make friends with a clink

It's an age old tradition across the globe, you say "cheers" (or regional equivalent) then 'clink' glasses, an almost universal symbol.

Now American beer brand Budweiser in Brazil wants to make this social act, even more social, with their Buddy Cups.

The smart cups detect the contact between them and adds the other person as a friend on Facebook, this is done via a chip in the bottom of the cup and a code which you scan with your smart phone to activate it.

The cups are reportedly going to be used for events and concerts, but how far afield no one is sure.

Watch a video about the new cup below.

Why men need their own shampoo

It appears that in Brazil  using a woman's shampoo can have strange side-effects, at least that's what we gather from this ad for Dove Men+ Care made by Ogilvy & Mather Brazil.

In this humorous commercial see what happens when a work colleague uses the wrong shampoo.

Definitely an odd one but worth a worth below.

Enjoy!

It's not too easy to stop with bubblewrap

In an interesting stunt for Goodyear in Brazil, Y&R has been inserting sheets of bubble wrap into newspapers and handing them out to drivers in São Paolo as they wait in traffic.

This was part of a campaign with the the message, "Sometimes it's not easy to stop."

It's a curious one, connecting the addictive pleasure of popping bubble wrap with the potential tragedy of braking hard with poor tires instead of Goodyear's ultra-grips but quite fun anyway.

See the video below:

Buttered-cat paradox comes to the screens in Brazil

If you haven't heard of the buttered-cat paradox then this ad by Ogilvy & Mather Brazil will make it all very clear.

Combine the law or physics that cats always land on their feet and buttered toast always lands on the buttered side down and you get a limitless source of electricity. The world's energy resource problem is solved.

Not one for cat lovers I'm afraid.