Kellogg's has opened a pop-up shop in SOHO, London that bridges the gap between social currency and real-life money.The shop offers you a menu of Special K Cracker Crisps and accepts Tweets as currency to buy them. Combining social media and real-life interaction the promotion not only engages those that tweet to buy a special pack but also across social channls as the word spreads.
The response has apparently been very positive, always a gamble when asking consumers to Tweet about your business, as Waitrose found out recently.
If you missed the shop I'm afraid that it closed yesterday, 28th September, but you can find out more about this interesting multi-media experience below.
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