Wednesday 8 August 2012

Muhammad Ali tribute by Louis Vuitton

Louis Vuitton JourneysLouis Vuitton has been running a campaign called Journeys and in its latest release they have created a tribute to Muhammad Ali which sees hip-hop artist Yasiin Bey and calligraphist Niels Shoe Meulman get in the ring.

This is the first time they have released a short film as a part of the Journeys campaign and it focuses upon the enduring appeal of boxer Muhammad Ali with Yasiin Bey (formerly known as Mos Def) reciting some of Muhammad Ali's immortal words combined with the brushstrokes of Niels Shoe Meulman.

Atmospheric, engaging and emotional.

Enjoy.

Louis Vuitton - Dream from Stuart A. McIntyre on Vimeo.

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