Monday 16 July 2012

B2B Marketing Magazine's editor speaks at BMA Conference

B2B Marketing at BMA Conference
B2B Marketing Magazine's Director of Editorial and Content, Joel Harrison, recently spoke about current trends and challenges in European business to business marketing at the International Business Marketing Association Conference.

He spoke about the impact of the European economic crisis on B2B marketing activity, the explosion of East London's tech city and digital entrepreneurship, how European attitudes towards social media have changed and much more.

See his presentation below:

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