Tuesday 24 April 2012

An novel way to promote WIFI

This may be taking experiential activities a bit far but an intertesting take on community engagement in Mexico.

Mexican internet portal Terra is offering free wifi for dog owners who poop and scoop. Piloting the concept in 10 parks across Mexico City, when people throw away their bags of poop in a special contraption in the park, it calculates the weight and then Terra gives everyone free minutes of Wi-Fi in the park.

The greater the weight, the more minutes -- they have even supplied a chart that estimates the number of minutes by dog type.

An interesting concept but not sure whethe rit would work in the UK.

See the video here:



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