The campaign launches what was apparently the world's first spiced black rum. The agency developed the backstory of the Kraken’s true existence from a scientific point of view through a journal and a series of movies which brings the brand to life in an interesting way.
There is a series of animated videos for the brand which you can find here. We have added Chapter 3 of the series below which we thought was great fun.
Well done on a very engaging launch campaign.
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