Twitter opens up advertising to 10,000 small businesses

Twitter has started to broaden its revenue streams by rolling out its self-serve ad platform to 10,000 small and midsize businesses in the US through a partnership with American Express.  

From 16th February American Express card members and merchants are able to register to use the platform on a first-come, first-serve basis.  They will receive $100 in advertising credits to put towards bidding on promoted tweets and promoted accounts. Twitter had begun the rollout of self-serve, which lets advertisers make electronic payments instead of being invoiced by the sales team, in mid-November with a group of fewer than 20 advertisers and expanded the group to about 100.  

Dick Costolo, CEO, commented, "So many hundreds of thousands and even millions of small businesses have been using Twitter effectively for years already, so by opening up our ad platform to all these folks as a mechanism for them to amplify the value they're already creating."  

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