Cadbury are fast becoming known as the brand that makes crazy normal and their latest project doesn't fail to deliver. Cadbury Dairy Milk have recorded an anthemic underwater version of Tina Turner's classic hit Simply the Best. All to motivate British swimmer Rebecca Adlington who is training for next year's Olympics. Created by HyperNaked, all sorts of people hang out at the bottom of Rebecca's training pool belting out the 80's classic. There is no denying it's pretty strange but it is also charmingly funny. Click here to view the video.
Wednesday 2 November 2011
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