Monday 14 February 2011

Twitter: The bird still sings along to his own tune

TwitterTakeover.jpgIt has been some years now since tweeting became as much part of our daily routine as cleaning one's teeth or eating one's dinner; it is therefore hardly surprising that this social media power house currently has175 million tweeters who produce 95 million tweets every single day.

Yet despite these impressive statistics, the company is not really making any money as it attempts to keep up with the demand for micro-blogging site. So what is the attraction of larger companies such as Google, Facebook and Apple seeking to acquire Twitter? Potential advertising target of course. For further details and breakdown of the estimated advertising value of Twitter click here.

Fortunately the $3.7m it is valued at is till significant enough to prevent larger companies from buying it outright. The little birdy therefore will, for now, live to tweet another day his own way.  

Photograph: Justin Sullivan/Getty Images  


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