New Kinetic Sign for V&A by Troika

Troika has unveiled a kinetic sign directing visitors to London's V&A Museum. The sign is installed in the tunnel from South Kensington tube station and uses Alan Fletcher's identity for the museum to create Palindrome. The piece features a revolving V&A monogram suspended in a cylindrical ceiling-mounted capsule. According to Troika "the logo decontructs and reconnects itself with each half turn forming a playful palindrome legible from either side, while the wheels produce a gentle ticking sound reminiscent of a Victorian automaton clockwork."

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