The DMA has set out a new environmental best practice guide within its recent amendments to the DM Code. The new code sets out a series of guidelines covering the use of data hygiene, making environmental claims in marketing materials, sourcing of sustainable paper, certification in environmental standards such as PAS 2020, adhering to a corporate environmental policy and using recycling messages on printed materials. This covers all aspects of direct marketing and sets a series of best practice guidelines for marketing agencies and clients.
Read more on B2B Marketing
Posts
No comments:
Post a Comment